A few weeks ago, Kyle Chayka wrote an essay about the Netflix show “Emily in Paris” and what he calls “ambient TV”—shows that provide “a numbing backdrop to the rest of our digital consumption” and allow us to easily divide our attention among multiple screens and household activities without missing anything important.
artists use genres like vaporwave to render muzak as eerie and unsettling as they believe late capitalism's consumer culture is. do we have a vaporwave equivalent for visual muzak?
that is a great question. i've been trying to think of what it might be, and it might still be vaporwave adjacent - like those youtube videos of songs like Toto's Africa playing in an abandoned mall, which i think are similarly eerie because the empty, nondescript mall space is not meant to be foregrounded the way it is here: https://www.youtube.com/watch?v=D__6hwqjZAs
artists use genres like vaporwave to render muzak as eerie and unsettling as they believe late capitalism's consumer culture is. do we have a vaporwave equivalent for visual muzak?
that is a great question. i've been trying to think of what it might be, and it might still be vaporwave adjacent - like those youtube videos of songs like Toto's Africa playing in an abandoned mall, which i think are similarly eerie because the empty, nondescript mall space is not meant to be foregrounded the way it is here: https://www.youtube.com/watch?v=D__6hwqjZAs