4 Comments
Jan 28, 2021Liked by Drew Austin

Engagement is such a false flag on quality and relevance. It's a shame it's become such a driving metric.

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yeah it's really pushed so much of the internet in the wrong direction (obviously) - but it feels most tragic when it shapes the content made by people who are capable of doing something much more interesting

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Jan 23, 2021Liked by Drew Austin

The composition of that Instagram post is *chef's kiss*

This is excellent, though. If anyone is wondering whether to subscribe to the premium version newsletter, the answer is yes.

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thanks Matt! now i'm thinking about what i could have done to get fewer likes on the IG post

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