A few years ago a friend and I were hanging out and decided we should both try posting something to Instagram that would get zero likes (or as few likes as possible). I didn’t win the game—my post sadly racked up 9 likes, which is hard to understand if you look at it—but the exercise evokes an age-old question: What’s the point of posting or creating something that isn’t meant to be liked or even seen at all, especially when doing so isn’t part of some dumb game? Concepts like Warhol’s 15 minutes of fame (1968) and Chris Anderson’s
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