I believe Twitter, in general, has elevated jokes to a higher plane, but it has also ruined a certain category of joke: the obvious one that everybody comes up with at the same time. Any mass event, from the Super Bowl to whatever American political blooper/nightmare we're currently finding out about, yields a set of semi-obvious jokes that, even ten years ago, we'd have told our friends and felt proud to have come up with. Now—as I did when Amazon bought Whole Foods last week—you can just search for your joke ("more like Whole Paycheck!") on Twitter and find that a hundred others already made it, preventing you from doing so.
#19: Jokes & the Hyperlocal
#19: Jokes & the Hyperlocal
#19: Jokes & the Hyperlocal
I believe Twitter, in general, has elevated jokes to a higher plane, but it has also ruined a certain category of joke: the obvious one that everybody comes up with at the same time. Any mass event, from the Super Bowl to whatever American political blooper/nightmare we're currently finding out about, yields a set of semi-obvious jokes that, even ten years ago, we'd have told our friends and felt proud to have come up with. Now—as I did when Amazon bought Whole Foods last week—you can just search for your joke ("more like Whole Paycheck!") on Twitter and find that a hundred others already made it, preventing you from doing so.