There's a popular notion in Silicon Valley, usually attributed to former Netscape CEO Jim Barksdale, that two of the most powerful processes in the evolution of technology are "bundling and unbundling." For anyone unacquainted with the jargon, to bundle is to combine formerly separate things that complement one another, like mobile phones and cameras; to unbundle is to take apart things that have historically been stuck together, usually due to inferior technology, and isolate the parts that people really want—the digital fragmentation of the newspaper is an example of this.